Hey there,

Welcome to Carrotize, an IR, PR, and digital communications


We live in a time where you need to use carrots, not sticks, to get things moving. In other words, carrotize your communications.



Carrotize can help you get media coverage by identifying stories and reach out to relevant journalists.

Investor Relations

IR is everything from attracting new investors when raising capital to keeping investors happy when they contact your IR mail box. Carrotize can help with most aspects of retail IR.

Nasdaq First North Compliance

If you need someone to discuss interpretations of the Nasdaq First North Rulebook, Carrotize can help. Since 2015, Thomas Pedersen (Carrotize) has helped companies with keeping compliant.

Social Media Management

Carrotize can help keep your social media updated with your newest information, using a proper tone of voice.

Website Management

The financial calendar, management descriptions, and availability of reports are all important. Carrotize helps you to keep compliant.

Online Investor Meetings

Carrotize can help you with the digital platform to host online investor meetings, as well as acting as the host for such meetings.

The Carrotize Consultant

Thomas Skovgaard Pedersen

I have established Carrotize as a platform to work with interesting companies, helping them with a range of tasks, mostly related to communications or investor relations.

Award-Winning Consultant

Thomas Pedersen has won the prize ‘Best PR Strategy’ for the communications work for the IPO of IVISYS AB in 2015.

Swiss Army Knife Approach

PR, IR and online advertising by more in one person. Yes, that is possible.

Relevant Experience

Before becoming a consultant Thomas has been working as a journalist, corporate PR manager, communications manager, and CEO of a fintech startup, and lived in multiple countries, including the UK and China.

Do you have any question?

Feel free to contact us anytime.

Transactions Experience

Here are some of the transaction types Carrotize has been closely involved in. 

'Danish' Listings in Sweden

Carrotize have worked directly on two First North listings of Danish companies listed in SEK in Sweden.

Rights Issues

Carrotize have been directly involved in several rights issues of various sizes.

Change of Listing Venue

Carrotize has been directly involved in uplisting from Spotlight to Nasdaq First North and cross-border change of listing venues.

Directed Issues

Carrotize has been involved in several directed issues.

Sometimes the best advice is that some issues aren’t communication issues

If so, a communication-carrot is not the solution to the problem, and may not be well received.

Call us now at:

+45 60629390


Staerebo 6

2665 Vallensbaek